Happiness is homemade!

Over a century ago, back in 1884, a genius called Julius Maggi invented a powdered pea and bean soup, to provide nutritious, easy to prepare food for busy women who worked in factories and didn't have time to prepare healthy meals. This new product really improved the nutrition of common people, and he followed this first MAGGI® product two years later with the invention of ready-to-use soups and liquid seasoning.

But he didn't stop there! Soon afterward, Julius Maggi perfected bouillon concentrates, first in capsules, then in cubes. More than 100 years later, MAGGI is still a byword for top quality products that combine healthy and varied nutrition, fast and easy preparation and affordable prices.

As the Middle East's leading food brand, we make it our top priority to give you tasty and affordable products. And don't forget to try our recipe ideas because "you and MAGGI® can create tastier balanced meals!" ... so "Go Create".